Thu, May 3, 2018,8:00 AM – 10:00 AM

Co-Optim West Loop welcomes the American Marketing Association (AMA) for their Sunrise Executive Series!

Join us for a highly visual presentation filled with engaging examples of infographics – both good and bad. Infographics are not new, but DIY tools in the space have become remarkably more advanced and empowering. It is now possible for a market researcher with no design background to craft eye-catching and superbly effective infographics.

Learn eight steps to design an effective infographic that easily translates to all types of research, and how it’s used for media and customers in both the B2C and B2B markets.


Joe Hopper, Ph.D., is President of Versta Research, a company that helps research and marketing teams with cutting-edge research that Turns Data Into Stories.

8:00 – 8:30 a.m.: Registration and Networking
8:30 – 10:00 a.m.: Program, with Q&A to follow

Light breakfast will be served.



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